Bike Binderz
Creative + Production + Advertising
AUTHENTIC CONTENT FOR E-COMMERCE SALES
Bike Binderz design and manufacture revolutionary tie-down systems for dirt bikes and snow bikes.
The Problem
Bike Binderz recognized a lack of product awareness in their niche market and struggled with underperforming social media ads that failed to reach their intended audience.
Last year they approached Tamarack with two goals in mind:
- Increase Brand Awareness On Social Media Through Their “Less Strap, More Braap” Mantra
- Increase Product Sales Through Their E-Commerce Website
Our Solution
After some market research, developing an understanding of their market position and competitors we decided to breathe new life into their “Less Strap, More Braap” mantra using a series of graphics, photos, and short form videos to act as the main pieces of content for an ad campaign across Meta and Tik Tok. With limited time and budget, Tamarack took on the creative, production, and advertising of a 3 month campaign. We simply needed the right people and a no frills demonstration on how Bike Binderz offers relief for the days spent in the mountains.
Since the success of this initial campaign, Bike Binderz has become a retainer client with Tamarack and we continue to help them grow their business through the means of quality content and paid advertising. Here is a look at numbers over 6 months.
Bike Binderz
Creative + Production + Advertising
AUTHENTIC CONTENT FOR E-COMMERCE SALES
Bike Binderz design and manufacture revolutionary tie-down systems for dirt bikes and snow bikes.
The Problem
Bike Binderz recognized a lack of product awareness in their niche market and struggled with underperforming social media ads that failed to reach their intended audience.
Last year they approached Tamarack with two goals in mind:
- Increase Brand Awareness On Social Media Through Their “Less Strap, More Braap” Mantra
- Increase Product Sales Through Their E-Commerce Website
Our Solution
After some market research, developing an understanding of their market position and competitors we decided to breathe new life into their “Less Strap, More Braap” mantra using a series of graphics, photos, and short form videos to act as the main pieces of content for an ad campaign across Meta and Tik Tok. With limited time and budget, Tamarack took on the creative, production, and advertising of a 3 month campaign. We simply needed the right people and a no frills demonstration on how Bike Binderz offers relief for the days spent in the mountains.
Since the success of this initial campaign, Bike Binderz has become a retainer client with Tamarack and we continue to help them grow their business through the means of quality content and paid advertising. Here is a look at numbers over 6 months.
6 month campaign overview (Meta ads)
- Our ads have been seen on screen 5,551,090 times (impressions)
- Average CPC of $0.18
- 45,770 link clicks to their website
- Currently we have a purchase ROAS (Return on Ad Spend) of 12.02 YoY Data (since we’ve been running ads)
- Sales are up 44%
- Website conversion rate is up 220%
- Total orders are up 56%
Bike Binderz
Creative + Production + Advertising
AUTHENTIC CONTENT FOR E-COMMERCE SALES
Bike Binderz design and manufacture revolutionary tie-down systems for dirt bikes and snow bikes.
The Problem
Bike Binderz recognized a lack of product awareness in their niche market and struggled with underperforming social media ads that failed to reach their intended audience.
Last year they approached Tamarack with two goals in mind:
- Increase Brand Awareness On Social Media Through Their “Less Strap, More Braap” Mantra
- Increase Product Sales Through Their E-Commerce Website
Our Solution
After some market research, developing an understanding of their market position and competitors we decided to breathe new life into their “Less Strap, More Braap” mantra using a series of graphics, photos, and short form videos to act as the main pieces of content for an ad campaign across Meta and Tik Tok. With limited time and budget, Tamarack took on the creative, production, and advertising of a 3 month campaign. We simply needed the right people and a no frills demonstration on how Bike Binderz offers relief for the days spent in the mountains.
Since the success of this initial campaign, Bike Binderz has become a retainer client with Tamarack and we continue to help them grow their business through the means of quality content and paid advertising. Here is a look at numbers over 6 months.
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